Fashion Films

Photographer: me Model: Domi

They have been around for a while - some say since 2009. They have been mostly for insiders, but now fashion films are becoming better known by the general public thanks to festivals and fashion events at which they are shown, and of course, thanks to the proliferation of fashion websites. The Business of Fashion lists the best of such films in 2011 - worth watching them.

But Queenie Chan in her article "What is a fashion film" in Portable TV argues that fashion films have been around since the days of silent movies, only people did not realise it. And she does have a point.

Showstudio, founded by Nick Knight is a fashion website that promotes fashion with the contribution of the "world’s most sought-after filmmakers, writers and cultural figures to create visionary online content, exploring every facet of fashion through moving image, illustration, photography and the written word".

So you can imagine how flattered I was to be invited to model - solo - in a fashion film produced by Showstudio, to be shot this coming Sunday by Marie Schuller and to be shown in London on 12th April. Showstudio will have clips. The film will have a mix of fashion and nudity.

I have never been in a fashion film and I am curious. I am used to seeing myself in still photographs, me in a film is a different matter! But why not, it sounds fun to shoot and its always good to try things out.

Photographer: Nagib El-Desouky

When you start researching the fashion film as a genre you realise that there is a very fine line between the fashion film, the music video and also the art video. Ravished by Illusion is a website that epitomises that - the first blog about fashion films but also about short art films and music videos, most of which can be seen on Vimeo.

Will the fashion film supplant the catwalk show? No, not in a long time. But fashion films are becoming the norm. Already throughout London underground one can see short films, mainly commercials, dotting the walls on the escalators and on the walls opposite the platforms. Fashion films will soon appear, I am willing to bet.

Some designers use the fashion film to get the attention of buyers and journalists. There are already Fashion TVs broadcasting films of runway shows but also editorials.

 

Photographer: Nagib El-Desouky


Back to me - it is my own blog after all! My foray into fashion is linked to my quirky hair. Tomorrow things may/will change. Fashion has a very zen quality, in that it belongs to the here and now. I find this salutary.







(All photos modelled by Alex B unless otherwise stated)