When fashion meets science...

Photographer: David Gibson

Or more precisely, when fashion meets biology and chemistry, you get the amazing work of Helen Storey, Professor Helen Storey.
I have recently discovered Helen's work and I am totally mesmerised. In a nutshell, Helen has taken fashion design to new heights, working with scientists, including her own sister Kate, a biologist. She began her own fashion label in the 1980s and was recipient of the Most Innovative Designer award soon after. Then when her business folded she began a project with Kate, funded by the Wellcome, Primitive Streak, which shows the 10 key events in a human embryonic development.
And then there were more projects, including Catalytic Clothing, a collaboration with another scientist, Tony Ryan, Professor of Chemistry at Sheffield University, resulting in clothes which can "clean the air we breathe".
I was aware of the creativity involved in designing clothes. But after seeing Helen's work the belief that  that creativity knows no bounds has turned into a certainty. I am also inspired by her commitment to improving the quality of life of communities. Sustainability of fashion or eco-fashion seems to be the underlying message.

As a model, I have been involved in ethical fashion shows eg People Tree, who champion fair trade and sustainable fashion. Fashion is to do with who we are, our clothes tell much about how we position ourselves in the world. We consume fashion. As consumers it is important that we are aware of the set of relationships involved in the act of consuming and yes, as a consumer, I do embrace fair trade.

Fashion is not "a light weight subject"says Francis Corner, Head of the London College of Fashion, highlighting the need "to clearly make the case and set the pace for developing areas of research that extend fashion’s influence ".
Helen is Research Professor at the London College of Fashion. I have had the opportunity to model for several students at the College, both undergraduate and postgraduate students, either involved in designing clothes or training as fashion photographers. I have always enjoyed being with them and having a chance to engage in discussion, I love their very informed approach, their creativity and their awareness.

Photographer: Vijay Jethwa

The larger issue of wellbeing, sustainability and connecting communities seem to be priorities in their training as creative individuals, working in one of the major creative industries.
There is so much more to say and explore. For now I will conclude with the words of Peter Madden, Chair of the Forum for the Future:
"The global fashion industry generates a trillion dollars a year. What we wear –- and how it’s made and sold –- can have a huge positive impact on our society and environment".


Again please dont forget to vote. It will end on Jan 31st
(All photos in this post modelled by Alex B)